If you're anything like me, you're always on the lookout for vacation rental markets with strong potential. Not just places that are beautiful, but destinations where guests actually book, returns are solid, and the local vibe supports a thriving short-term rental scene. One place that's been on my radar for a while now is Bodega Bay, a quiet fishing village on California’s Sonoma Coast.
It’s charming, it’s scenic, and it might just be one of the best under-the-radar spots for Airbnb hosts. So, is Bodega Bay a good place for vacation rentals? Let me walk you through everything I’ve found—from guest demand and income potential to what kinds of properties are performing best here.
Why Bodega Bay Draws Vacation Guests
Bodega Bay might be small, but it packs a punch when it comes to guest appeal. Here’s why visitors keep coming back, and why that matters for us as hosts.
1. Coastal Scenery That Sells Itself
There’s no denying it. When you look out over the cliffs, walk the beach at Doran Regional Park, or take in the view from Bodega Head, it’s instantly clear why people book homes here. The rugged beauty and peaceful setting are big draws for folks looking to unplug.
2. Close to Sonoma Wine Country
Guests love that they can spend the morning sipping wine in nearby Healdsburg or Sebastopol, then wind down with dinner by the ocean. Bodega Bay gives you that perfect mix of wine country and coastal escape, without the crowds.
3. Year-Round Outdoor Activities
Whether it's kayaking, hiking, fishing, or birdwatching, there’s always something to do. Spring and fall migration seasons bring in nature lovers and photographers, while summer is prime time for beachgoers and families.
4. Movie Buffs and Seafood Fans
Some guests come because they’re Hitchcock fans (The Birds was filmed here), while others come for the famous clam chowder at Spud Point Crab Company. Either way, they’re looking for a cozy place to stay—and that’s where we come in.
Bodega Bay Vacation Homes: What the Market Looks Like
Compared to hotspots like Napa or Big Sur, Bodega Bay still flies under the radar. But demand is definitely here, and the real estate market reflects that.
Current Home Prices (2025)
Based on recent data from Redfin and Zillow:
Median home price: $1.15 million
Price per square foot: Around $830
Annual appreciation: About 5.8% from last year
Inventory: Still tight, which keeps prices competitive
Ocean-view homes tend to sell for well over $2 million, but there are still smaller cottages and fixer-uppers in the $750,000 to $950,000 range. With limited space to build and strict zoning in place, values here are pretty stable.
Current Rental Performance
According to the latest AirDNA data (June 2025), the short-term rental market in Bodega Bay is performing well. Here's a quick breakdown:
Submarket Score: 89 out of 100
Annual Revenue (average): $98,000
Occupancy Rate: 57%
Average Daily Rate (ADR): $521.58
Revenue Per Available Rental (RevPAR): $301.24
Even though occupancy is a bit lower compared to some other markets, the strong daily rates make up for it. Revenue has jumped by 13% year-over-year, and daily rates are up 15%. That’s a good sign for anyone entering the market now.
Highest-Earning Vacation Rentals in Bodega Bay
If you’re curious what top-performing listings actually look like here, check out these three standout properties:
- Property Beds / Baths Occupancy Daily Rate Annual Revenue
- Casa Panama 4 BR / 3.5 BA (86%) $859 $269,700
- Ocean Front Paradise w/ Hot Tub 3 BR / 2 BA (90%) $817.10 $267,800
- Once Upon A Tide 5 BR / 3.5 BA (70%) $966.20 $247,200
These listings are pulling in close to or over $250,000 per year. What do they all have in common? Beautiful views, upgraded amenities like hot tubs and decks, and lots of space for families or groups.
Even if your property is smaller or more modest, there’s still great earning potential in Bodega Bay. Many mid-range homes bring in anywhere from $3,500 to $10,000 per month depending on the season.
What Guests Want in a Bodega Bay Airbnb
Over time, I've noticed some consistent trends in what guests are searching for when they come to this area. If you’re planning to launch or upgrade a property here, consider offering these:
1. Ocean Views
Even a peek at the ocean can give your listing a leg up. Highlight it in your title and photos if you have it.
2. Hot Tubs and Fireplaces
Cool nights make these features a big draw. They can extend your booking season and help justify higher nightly rates.
3. Pet-Friendly Policies
A lot of weekenders from the Bay Area bring their dogs along. Welcoming pets (with a clear pet fee or policy) can increase your occupancy.
4. Great Kitchens
Bodega Bay has amazing local seafood, and many guests want to cook at home. A well-stocked, modern kitchen is a must.
5. Outdoor Spaces
Think decks, patios, string lights, maybe a fire pit. These spaces really help create that “we don’t want to leave” vibe.
What You Need to Know About Regulations
Bodega Bay falls under Sonoma County, which does regulate short-term rentals. The good news is, it’s still very doable as long as you follow the rules. Here’s a quick summary:
You need a permit and a valid Transient Occupancy Tax (TOT) certificate
Occupancy limits are tied to the number of bedrooms and septic capacity
Quiet hours usually run from 10 PM to 7 AM
You’ll need to offer off-street parking
A local contact person must be available 24/7 in case of complaints
There are caps on how many vacation rentals can operate in certain areas, so it’s smart to check zoning rules before you buy or apply. You can read the full guidelines here: Sonoma County Vacation Rental Program
Tips If You're Thinking About Investing
If you’re new to this market, or considering expanding your Airbnb portfolio into Bodega Bay, here are a few quick tips from someone who’s been in your shoes:
1. Look for Value-Add Properties
A home that needs light updates—like new paint, fixtures, or outdoor furniture—can be a smart entry point.
2. Leverage the Coastal Vibe
Use coastal colors, beachy textures, and local artwork to give your space a clean, relaxed feel that photographs well.
3. Create a Welcome Guide
Guests love having local tips at their fingertips. Include nearby hiking trails, best places for seafood, and whale-watching spots.
4. Invest in Photography
Professional photos, especially ones that highlight your view or outdoor space, are worth every penny. A few drone shots can go a long way.
5. Use Multiple Booking Platforms
Airbnb is great, but also consider listing on Vrbo or building your own direct booking site for repeat guests.
So, Is Bodega Bay a Good Place for Vacation Rentals?
In my opinion, yes—it absolutely is. Bodega Bay combines natural beauty, solid rental demand, and strong daily rates. While the occupancy rate isn’t sky-high year-round, the income potential is still excellent, especially if your home has premium features.
Whether you’re thinking of buying your first rental here or just want to make the most of a property you already own, there’s a lot of opportunity in this coastal gem.